Prime-time craft. Social-first output.

German broadcast and brand work, produced from Palma de Mallorca. Editing, content production and publishing under one roof. Fifteen years of German broadcast editing, now producing social-first content and the systems behind it.

We cut for TV, build for social, run our own AI tools and publish what we love.

Services

What we produce.

Broadcast editing as the foundation, social-first production as the volume layer, and content systems as the multiplier, from one episode to every output.

  1. 1 TV & Film Editing Prime-time → Sports streaming
  2. 2 Social & UGC Content Reels → Campaigns
  3. 3 Content Systems Episode → Pipeline → Tools

1Editing

Fifteen years of prime-time.

Entertainment, reality, documentary and true crime for Germany’s major broadcasters. The same craft now cuts sports streaming, trailers, image films and social formats. Editing that carries a story through hundreds of hours of material, on deadline.

  • Prime-time entertainment
  • Reality / factual
  • Documentary
  • True crime
  • Sports streaming
  • Image films
  • Pitch trailers
  • Offline & online editing
  • Versioning
years of prime-time editing
15
broadcast minutes
10,000+
broadcasters and platforms
15+
Gold Dolphin, Cannes 2023
1

Broadcast / TV

Prime-time, reality, documentary and true crime for Germany’s major broadcasters

Digital / Sports

Trailers, image films and stories for DYN Media’s streaming platform

Social / Content

Reels, Shorts and UGC-style series produced in volume

Publishing

EquiMallorca, an owned editorial platform in three languages

Broadcast on
RTLRTLZWEIVOXProSiebenSat.1Kabel EinsZDFDas ErsteARTESkyDYN

also RTL+, Joyn, WOW, IB3

With production companies including UFA Show & Factual, Story House, DEF Media, Bildergarten, MAZ & More, B28, Florida, BOOGIE, Janus TV, Bon Voyage, SolisTV, Autorenwerk and MME.

Tatort Reeperbahn - Der Auftragskiller, key art
GoldDolphin2023

True crime documentary · RTLZWEI · Gold Dolphin 2023

Tatort Reeperbahn - Der Auftragskiller

A one-off true crime documentary produced with Story House Productions for RTLZWEI. One film, one story. Editing, music, sound design and graphics were delivered 100% in-house by add EDIT.

Format
True crime documentary
Broadcaster
RTLZWEI
Production
Story House
In-house
Edit · Music · Sound · Graphics
Task
A 90-minute true crime special for RTLZWEI, produced with Story House, on Werner “Mucki” Pinzner, the St. Pauli contract killer whose 14-month series of killings in Hamburg’s red-light district ended in July 1986 with a shooting at police headquarters.
Scope
Reenactments, interviews with witnesses from the Kiez and homicide investigators, plus a three-part audio podcast on Spotify built on original interrogation tapes. Edit, music, sound design and graphics in-house.
Result
Gold Dolphin at the Cannes Corporate Media & TV Awards 2023.
Winners list

3Content Systems

Built in the edit suite, not in a software lab.

Fifteen years of cutting rooms, turned into tools that close the gaps we hit every day. Most of that work is repetition, so we built the tools that take the repetition out, with people making the decisions.

Example flowOne long-form production, for example a documentary special with an audio podcast on Spotify, moves through the toolchain, step by step. An illustration of how the tools fit together, not a project report. Read it from 1 to 6.

  1. 1Ideas
    add EDITIn development
    Concept
    Flow

    Idea research and concepts

    Researches topics with Keepa and Exolyt, develops ideas for shows and segments and writes the concept on its own.

    In development
  2. 2Sync
    add EDITReady
    Sync
    Flow

    Multicam sync by audio

    Syncs multicam clips by audio inside Premiere Pro, builds the multicams and exports screening files in one click.

    Ask for a demo
  3. 3Mix
    add EDITIn development
    Mix
    Flow

    Mix analysis, -23 LUFS

    Analyses the sequence, levels speech and music and measures the mix to -23 LUFS.

    In development
  4. 4Moments
    add EDITIn use
    Episode
    Analyzer

    Moments, ranked

    Finds and ranks the moments worth publishing, with in and out points.

    Ask for a demo
  5. 59:16 reels
    add EDITIn development
    Reel
    Builder

    9:16 sequences for social

    Turns selected moments into editable 9:16 reel sequences inside Premiere Pro.

    In development
  6. 6Subtitles
    add EDITIn use
    SRT
    Translator

    Subtitles in context

    Translates a whole episode in context, timecode-exact, ready for Premiere Pro.

    Ask for a demo
How we work

Built with Claude, OpenAI, Higgsfield*, Adobe, APIs and custom automation. Tools change. The workflow stays yours. * Affiliate link

AMARI CLAN badgeMember of the AMARI CLAN AI implementation community.

Own media & publishing

We also publish.

Alongside client work, add EDIT Media builds and operates EquiMallorca, an independent equestrian publishing platform in English, German and Spanish. Editorial, search, social, visual storytelling and commerce, run as one product.

equimallorca.com

equimallorca.com Editorial publishing platform · EN / DE / ES

schnurrburr.deComing soon

saddleatlas.comComing soon · riding holidays on one map

Instagram
EM
equimallorca.coReels and carousels
Follow
PostsReelsTagged
EquiMallorca on Instagram
facebook
EM
EquiMallorcaDaily posts, reels, link posts
LikeMessageShare
PostsAboutPhotos
EquiMallorca on Facebook
Pinterest
EM
EquiMallorca19 boards · daily pins
Follow
CreatedSaved
EquiMallorca on Pinterest

EquiMallorca is owned and operated by ADDEDIT MEDIA, S.L., the same company that produces for clients.

About

Founded by an editor.

Andreas Grimm has cut German television for fifteen years, from prime-time entertainment to true crime. He founded add EDIT Media in Palma de Mallorca to bring that craft to the work broadcasters, brands and sports platforms need today.

The setup is small and senior. One editor-founder, a workflow toolkit built in-house, an own publishing product to test every idea on, and specialists brought in when a project needs them.

Freelance since
2011
Broadcasters and platforms
RTL, RTLZWEI, RTL+, ZDF, ARD, Joyn, Sat.1, Arte, WOW / Sky, IB3
Software
Avid Media Composer, Adobe Premiere Pro, After Effects, Audition, AI tools
Working
Remote production for German and European clients

One senior editor, two to three productions in parallel, specialists on call for bigger jobs. Start within two weeks.

Palma de Mallorca
Edit suite
Hamburg, where it started

Contact

Tell us what you’re producing next.

A show, a series of reels, a workflow that should stop being manual. We reply within two working days.

info@add-edit-media.com
+49 172 9972989

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